Kevin Fixler
    Sport Matters

25 March 2015

Adidas Ultra Boost Shoe Campaign

Lent some assistance on an Adidas branded campaign about three dual-sport football players.


4 September 2014

Dr. Marshawn and Mr. Lynch: The two sides of the unpredictable Seahawks star

Marshawn Lynch, one of the best running backs in the NFL, moseys through the door of the San Francisco Bay Area’s Albany Bowl early Friday evening wearing all black: jeans, low tops and an oversized sweatshirt, hood up and tightly fastened with a bow over a backwards black hat. Printed on his hoodie in bright red are big, arced letters reading “LIFEGUARD” with a sizable red cross below them, followed by the large words “OAKLAND,” and “CALIFORNIA” underneath in smaller text.

“It is! It is him!” a waist-high little boy shrieks to his father before running toward Lynch. Others flock to him to offer hugs, dap and handshakes. The Oakland Tech and Cal product, still basking in the glow of February’s Super Bowl victory, disappears momentarily before returning to casually post up on a barstool. A handheld camera and boom mic have since picked up Lynch’s trail and a queue also takes shape so he can fulfill the individual photo requests. A young girl is beside herself, in a daze at standing mere feet from the 28-year-old.


6 June 2014

Belmont Stakes 2014: Why odds-on favorite California Chrome is up against history too

When Marshall Cassidy, former announcer of the Belmont Stakes, took a last sip of water, cleared his throat and stepped up to the mic in 1989 for what would prove to be his final time calling a Triple Crown bid at the track in Elmont, N.Y., he had conflicting emotions.


5 February 2014

Sochi Stars: Meet Team USA’s brightest Winter Olympic athletes

Interested in portraits of some of the United States’ top Olympians in Sochi? Look no further.

Here, nine behind-the-scenes features spanning 16 of America’s brightest Winter Games hopefuls, including skiers Bode Miller and Mikaela Shiffrin, snowboarders Kelly Clark and Jamie Anderson and The Night Train, The U.S. four-man bobsled team.


15 August 2013

Gridiron Olympians

It’s Week 1 of the 2013 NFL season, and the New England Patriots have made their way west to Ralph Wilson Stadium in Orchard Park, N.Y., to take on the Bills. The snow and cold have yet to fall on the Greater Buffalo metro area, but the September temperatures are a far cry from anything rookie receiver Marquise Goodwin is used to back in his hometown of Garland, Texas or what he played in during four years as a Longhorn. To return to a place of comfort before making his NFL debut, Buffalo’s third-round draft pick, No. 78 overall, will, as he has done for years, wear his track uniform under his football equipment.


13 December 2012

Shooting for Perfection

The free throw is nearly as old as basketball itself. The shot dates almost as far back as when rules were first recorded at a gym in Springfield, Mass., by the game’s creator, Dr. James Naismith, in 1891. Added to the sport just a few years later, the shot was initially taken 20 feet away from the basket, before the distance was reduced to 15 in 1895. The rules governing perhaps basketball’s most idiosyncratic shot have gone mostly unchanged since.


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