Kevin Fixler
    Sport Matters

25 March 2015

Adidas Ultra Boost Shoe Campaign

Lent some assistance on an Adidas branded campaign about three dual-sport football players.

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10 March 2015

Scoring high with the Skyhook

There he stands — all 16 feet and 1,500 pounds of, well, not him, but a bronze replica of him, anyway: Kareem Abdul-Jabbar. His likeness is a permanent fixture outside the Staples Center in downtown Los Angeles where the Lakers play, depicting what he’s best remembered for: his storied skyhook.

Abdul-Jabbar — who entered the NBA in 1969 as Lew Alcindor, the much-heralded first overall pick out of UCLA — was a spindly, 7-foot-2 force at the center position who had led the Bruins to three straight national titles, as well as 88 victories in 90 games. And yet, for all his talent and natural gifts on the court, he also possessed a single tool — his trademark hook shot — so dominant that rivals simply prayed that he would miss.

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