Kevin Fixler
    Sport Matters

17 June 2013

What in My Brain Makes Me So Loyal to My Hopeless Sports Team?

In the midst of highly entertaining championship finals in the NBA and NHL, the rules dictate that eventually one group of fans in each sport will end up severely disappointed. They’ll have ridden the highs and lows of the regular season, cheered on their team to the brink of the ultimate goal, only to wind up devastated. Then they will want to do it all over again next season.


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